CARES
ALEX's New Philanthropy Initiative

Real Estate
for the
Greater Good.

Every ALEX transaction is an opportunity to do more than close a deal.

How?

  • –Gift Matching
  • –Representation
  • –Gala Auction Listing Packages

ALEX Cares turns real estate into a forum for good.

100%
Max ALEX Select
Gift Match
0% or 1%
ALEX board Representation
On the board / Not on Board
$10M
Gala AUCTION
Listing Packages
NEW Launching 4th Quarter 2026 — Be among the first nonprofits to partner with ALEX Cares

"As a former ALEX Senior Partner and longtime nonprofit board member, I've managed galas and charity events across multiple states. ALEX Cares is structured to generate several recurring revenue streams for nonprofit charitable partners — that's rare and that's powerful."

— Sherry E.C.  ·  Burlington, NC  ·  Former ALEX Senior Partner, Fredericksburg TX

How We Give Back

Three Ways ALEX
Amplifies Impact
   

01
GIFT MATCHING
100%



MAX ALEX SELECT
GIFT MATCH

An ALEX Agent or Broker (ALEX PARTNER) nominates your nonprofit as a SELECT NFP. If your NFP is 4-Star Charity Navigator rated, your NFP is automatically approved. All others require ALEX Care's approval. All approved NFPs are SELECT NFPs.


The ALEX PARTNER sets the commission % for gift matching with a client. 
Gift matching is up to 100% of ALEX Partner and ALEX commissions ("TOTAL COMMISSIONS".)


The gift occurs at closing and funding when an ALEX Brokerage represents the client and the client selects and makes a gift to your SELECT NFP.

LEGAL / TAX NOTE


ALEX and your ALEX PARTNER rebate their  commission to the client (COMMISSION REBATE.)

The client's taxable benefit encompasses both the COMMISSION REBATE and the Client Gift — the Total Gift amount may qualify in full as a charitable contribution deduction. Treatment of real estate commission rebates and associated charitable deductions varies by state and transaction structure. Consult qualified real estate and tax counsel in the transaction state prior to closing.
















Calculate
Gift Match
02
REPRESENTATION
0% or 1%



ALEX BOARD
REPRESENTATION

We represent nonprofits on various real estate transactions such as leases, purchases, sales, and the sale of gifted real estate assets.

If an ALEX PARTNER IS a member of your NFP board, to eliminate any conflict of interest,
TOTAL COMMISSIONS will be rebated to your NFP.

If an ALEX PARTNER IS NOT 
a member of your NFP board, TOTAL COMMISSIONS retained by ALEX and your ALEX PARTNER are the lesser of:

1% of the transaction value
OR
$50,000.

TOTAL COMMISSIONS less either the 1% or $50,000 are rebated to your NFP at closing and funding.

Calculate
Representation Savings
03
GALA AUCTION
LISTING PACKAGES
UP TO $10M

GALA LISTING
PACKAGES

If an ALEX PARTNER requests and ALEX Cares approves, we will make listing packages available to your NFP to be bid on at your Auctions (LISTING PACKAGES.) 

All proceeds from the sale LISTING PACKAGES at your NFP's Auction are 100% revenue to your NFP.

LISTING PACKAGES are offered to manage the sale of a listing up to a certain maximum list price.

The total value of Auction listing package commissions are market driven (MARKET DRIVEN COMMISSION VALUE.) For example, assume the MARKET DRIVEN COMMISSION VALUE for listing a property in a specific area is 3%. On a $1,000,000 transaction, the MARKET DRIVEN COMMISSION VALUE to the bidder is $30,000 (3% * $1,000,000.)

If requested, multiple LISTING PACKAGES at different maximum list prices can be offered at the same Auction. 

Independent of the final bid on any package, ALEX will provide its most sophisticated listing package offered at the time of the Auction.



Calculate
Package Value

Take the Next Step

What Would You
Like to Request?

Each request goes directly to George Alexander, ALEX Cares Treasurer. Tell us what you need — we'll respond within one business day.

Gift Match

Request up to 100% gift matching for your nonprofit on an ALEX transaction.

Request Gift Match Refer Nonprofit

Representation

ALEX represents your nonprofit on a lease, purchase, sale, or sale of a gifted real estate asset. $0 if an ALEX Officer or Partner sits on your board — otherwise 1%, capped at $50,000.

Request Representation Refer Nonprofit

Gala Package

Request a real estate listing gift package — valued up to $10M — for your charity auction or gala event.

Request Gala Package Refer Event

"I'm an Alex client and on several nonprofit boards.
ALEX Cares is a breath of fresh air!"

— William H.  ·  Houston, TX & Charlotte, NC

Send George a Message

George Alexander · ALEX Cares Treasurer · Responds within one business day.

[email protected]  ·  +1 713.918.9951

Gift Match Calculator

See how much your client's transaction generates for your nonprofit?

Your ALEX Partner defines the % of commissions rebate to your nonprofit.
ALEX rebates its commission to the client — the client then directs that amount as a charitable gift.
The client provides a gift match in addition to the commissions.
The following assumes your nonprofit is eligible for 100% gift match. 

$1,000,000
$200K $5M
3%
1% 6%
100%
0% 100%
Commission Gift
$30,000
Client Gift

$30,000
Total Gift
$60,000

Total Gift at 25%, 50%, 75%, and 100% Client Gift % for selected sale price & commission rate.

Representation Savings Calculator

Buying, selling, leasing, or selling a gifted real estate asset — see what your nonprofit keeps. Toggle to indicate whether an ALEX Officer or Partner sits on your board.

$5,000,000
$200K $10M
3%
1% 6%
example market Commission
$150,000
ALEX Commission (1% · max $50K)
$50,000
Your NFP Saves
$100,000
66.7% less than market rate

* $50,000 cap applied — ALEX charges no more regardless of transaction size.















Scenario
Commission PaidNFP Saves
Standard Market (3%)$150,000—
ALEX 1% (max $50K)$50,000$100,000
ALEX $0 (Board-Connected)$0$150,000

Standard market rate vs. ALEX NFP programs.

Gala Package Value Calculator

Estimate the retail value of an ALEX listing gift package for your charity auction.

$10,000,000
$500K $10M
Retail Package Value
$300,000
Based on 3% example market commission

* This is the retail value a winning bidder receives — a full real estate listing service package at example market rate. ALEX donates this to your gala or charity auction at no cost to your organization.

Package retail value across property value range.

Lease Calculator

See what ALEX charges to represent your nonprofit on a commercial lease — and how much you save versus standard market tenant-rep rates. ALEX charges 1% of total lease value, capped at $50,000 — same as all NFP transaction types.


$25,000
$5K/mo $100K/mo
10 Years
1 yr 20 yrs
5%
3% 8%
Total Lease Value
$3M
example Market Commission
$150,000
ALEX Commission ($0 — Board)
$0
Your NFP Saves
$150,000
NFP Savings vs Market
100.0%
less than example market commission

* ALEX commission = 1% of total lease value, $50,000 maximum — same cap as all ALEX NFP programs. Paid at lease execution. Standard commercial tenant representation is typically 4–6% of total lease value.

Lease Audit Breakdown

MetricCalculationAmount
Monthly Rent$25,000 / mo$25,000
Annual Rent$25,000 × 12$300,000
Lease Term10 years10 yrs
Total Lease Value$300,000 × 10 yrs$3M
Market Commission (5%)$3M × 5%$150,000
ALEX Commission ($0 — Board-Connected)Board-Connected NFP — 100% rebated to nonprofit$0
NFP Saves$150,000 − $0$150,000 (100.0% less)

Full-term commission comparison: Standard market rate vs. ALEX 1% (max $50K).