Parkside on the River vs. Neighbors: A Price Gap Analysis

Why does Parkside on the River command a median price of $625,900 while Williamson County averages just $375,000? The answer lies in the specific inventory mix and lot characteristics that define this master-planned community compared to its broader neighbors. ALEX Intelligence analyzed 103 closed sales over the rolling six months ending October 31, 2026, to benchmark Parkside on the River against regional peers. The data reveals a distinct premium: the median price per square foot in Parkside stands at $227, compared to $190 across Williamson County and $205 for the broader Unlock MLS region. This suggests buyers are paying more for the specific amenities and land values within this development. However, the pace of sales tells a different story regarding market velocity. Homes in Parkside on the River took a median of 87 days to sell, which is significantly slower than the 54-day median in Williamson County and the 57-day regional average. While the price per square foot rose 2.7% compared to the prior six-month period, the time on market dropped 34.1%, indicating a shift in buyer behavior or inventory composition rather than a simple price surge. The community also shows a higher concentration of new construction, with 93 of the 103 closed sales being newly built homes within the last two years. This contrasts with the regional average where new construction made up a smaller portion of total volume. The median living area in Parkside is 2,839 square feet, slightly larger than the regional median of 2,015 square feet, further explaining the price differential. While the median close-to-original list ratio improved to 0.902 (up from 0.859 in the prior period), it remains below the regional average of 0.939. This indicates that while sellers are getting closer to their asking prices than before, the market still requires negotiation more frequently than the surrounding counties. The data suggests a specialized market where size and new construction drive value, even as sales velocity lags behind the broader region. Want to see this home? Call or text George at 713.918.9951 for a private showing. Data from Unlock MLS. Information deemed reliable but not guaranteed. Model outputs are ALEX Intelligence estimates, not appraisals. Read more Central Texas market data on the ALEX blog: https://alex-companies.com/blog