| George Arnold Alexander III, MPA |
| Partner, ALEX Companies |
| Associate Broker, Alexander Tiffany Southwest, LLC |
| Licensed Broker in TX, CO, NC, AL |
| [email protected] · +1 713.918.9951 |
| TREC Information About Brokerage Services · TREC Consumer Protection Notice |
Rough Hollow Market Recap and Outlook: October 2026
By George Arnold Alexander III, MPA · Associate Broker · 2026-11-12
Deal of the Week

Deals of the Week by price quartile. The quartiles come from the last 12 months of closed sales here. Each pick has the top ALEX deal score in its price range.
Lower quartile: under $715,000
11 Doverland DR, Austin TX 78738 · MLS #2828866
Listed at $595,000, 3 bed, 2.5 bath, 1,860 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; 13% under the local price per sq ft.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1190868249/11-Doverland-DR-Austin-TX
Lower-middle quartile: $715,000 to $880,000
204 Everton CV, Lakeway TX 78738 · MLS #2593870
Listed at $825,000, 4 bed, 3.5 bath, 2,429 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; price reduced 6% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1188340129/204-Everton-CV-Lakeway-TX
Upper-middle quartile: $880,000 to $1,299,000
314 Hidden Beacon BND, Austin TX 78738 · MLS #5455578
Listed at $960,000, 3 bed, 2.5 bath, 2,185 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; price reduced 8% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1184820228/314-Hidden-Beacon-BND-Austin-TX
Upper quartile: $1,299,000 and up
112 Salinas CV, Austin TX 78738 · MLS #8218660
Listed at $1,299,000, 5 bed, 4 bath, 4,030 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; price reduced 9% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1185228704/112-Salinas-CV-Austin-TX
Key figures · Rough Hollow · rolling 6 months ending Oct 31, 2026
- 43 homes sold in Rough Hollow in the 6 months ending Oct 31, 2026 (up 19.4% on a year earlier).
- Median net sale price: $1,008,600 (up 2.2% on a year earlier).
- Median price per square foot: $302.
- Median days on market: 48.
- Median sale price as a share of the original list price: 94.1%.
- 31 homes for sale now, about 4.2 months of supply at the pace of the last six months.
Source: Unlock MLS, rolling 6 months ending Oct 31, 2026. Single-family homes; prices net of seller-paid concessions, the same figures as the ALEX market statistics pages. Information deemed reliable but not guaranteed.
Rough Hollow saw a significant shift in value over the past half-year, with median home prices rising 16.5% to $1,008,600 compared to the prior six-month period. This growth was supported by 43 closed sales, an increase from the 40 transactions recorded previously. The market also became more efficient, with homes selling in a median of 48 days, down 48.9% from the 94 days seen earlier in the year.
ALEX Intelligence analyzed the pricing dynamics to determine that buyers are paying closer to asking prices than before. The median close-to-original list ratio improved by 0.3 percentage points to 0.941, while the share of homes selling below original list price dropped slightly. Price per square foot also climbed 15.0% to $302.41, reflecting strong demand for the community's larger living spaces, which averaged 3,621 square feet.
Looking at the broader context, the median home price in Rough Hollow remains well above the regional average of $397,974 and the Travis County average of $500,500. The current inventory level stands at 4.23 months, indicating a balanced market where supply meets demand. While new construction accounted for 8 of the recent closings, the overall volume suggests steady activity despite the high price point.
The data indicates that while prices have risen, the time on market has decreased significantly, suggesting a more active environment for sellers compared to six months ago. Buyers continue to engage with properties in this tier, evidenced by the consistent sales volume and the slight improvement in list-to-sale ratios.
Want to see this home? Call or text George at 713.918.9951 for a private showing.
Data from Unlock MLS. Information deemed reliable but not guaranteed. Model outputs are ALEX Intelligence estimates, not appraisals.
Read more Central Texas market data on the ALEX blog: https://alex-companies.com/blog
Source data: Unlock MLS closed sales, rolling 6 months ending Oct 31, 2026, n=43
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov










