| George Arnold Alexander III, MPA |
| Partner, ALEX Companies |
| Associate Broker, Alexander Tiffany Southwest, LLC |
| Licensed Broker in TX, CO, NC, AL |
| [email protected] · +1 713.918.9951 |
| TREC Information About Brokerage Services · TREC Consumer Protection Notice |
Rough Hollow Market Heat Score: A Balanced Luxury Zone
By George Arnold Alexander III, MPA · Associate Broker · 2026-11-11
Deal of the Week

Deals of the Week by price quartile. The quartiles come from the last 12 months of closed sales here. Each pick has the top ALEX deal score in its price range.
Lower quartile: under $715,000
11 Doverland DR, Austin TX 78738 · MLS #2828866
Listed at $595,000, 3 bed, 2.5 bath, 1,860 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; 13% under the local price per sq ft.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1190868249/11-Doverland-DR-Austin-TX
Lower-middle quartile: $715,000 to $880,000
204 Everton CV, Lakeway TX 78738 · MLS #2593870
Listed at $825,000, 4 bed, 3.5 bath, 2,429 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; price reduced 6% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1188340129/204-Everton-CV-Lakeway-TX
Upper-middle quartile: $880,000 to $1,299,000
314 Hidden Beacon BND, Austin TX 78738 · MLS #5455578
Listed at $960,000, 3 bed, 2.5 bath, 2,185 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; price reduced 8% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1184820228/314-Hidden-Beacon-BND-Austin-TX
Upper quartile: $1,299,000 and up
112 Salinas CV, Austin TX 78738 · MLS #8218660
Listed at $1,299,000, 5 bed, 4 bath, 4,030 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; price reduced 9% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1185228704/112-Salinas-CV-Austin-TX
Key figures · Rough Hollow · rolling 6 months ending Oct 31, 2026
- 43 homes sold in Rough Hollow in the 6 months ending Oct 31, 2026 (up 19.4% on a year earlier).
- Median net sale price: $1,008,600 (up 2.2% on a year earlier).
- Median price per square foot: $302.
- Median days on market: 48.
- Median sale price as a share of the original list price: 94.1%.
- 31 homes for sale now, about 4.2 months of supply at the pace of the last six months.
Source: Unlock MLS, rolling 6 months ending Oct 31, 2026. Single-family homes; prices net of seller-paid concessions, the same figures as the ALEX market statistics pages. Information deemed reliable but not guaranteed.
Is the luxury market in Rough Hollow cooling down or heating up? The ALEX Intelligence Market Heat Score calculates a composite index for this community based on the last six months of data. This score blends four key metrics: median days on market, sale-to-list price ratio, inventory levels, and the frequency of price reductions.
A score near 50 indicates a balanced market where neither buyers nor sellers hold a distinct advantage. In Rough Hollow, homes are spending an average of 48 days on the market, a significant improvement from the 94 days seen in the prior six-month period. This 48.9% drop in time on market signals increased buyer urgency compared to earlier in the year.
Simultaneously, sellers are achieving 94.1% of their original list price on average, up slightly from the prior period. The community currently holds 4.23 months of inventory, which sits squarely in the balanced range between a buyer's and seller's market. While luxury activity remains robust with a threshold of $1,695,000 for the top tier of sales, the overall pace has stabilized.
ALEX Intelligence analyzed these four variables to generate this heat score, providing a single metric to gauge current momentum without relying on subjective terms. The data reflects a market that is active but not overheated, offering clarity for those navigating high-value transactions in this Austin-area community.
Want a closer look? Reply or call George at 713.918.9951 and we'll set up a showing.
Data from Unlock MLS. Information deemed reliable but not guaranteed. Model outputs are ALEX Intelligence estimates, not appraisals.
Read more Central Texas market data on the ALEX blog: https://alex-companies.com/blog
Source data: Unlock MLS closed sales, rolling 6 months ending Oct 31, 2026, n=43
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov










