| George Arnold Alexander III, MPA |
| Partner, ALEX Companies |
| Associate Broker, Alexander Tiffany Southwest, LLC |
| Licensed Broker in TX, CO, NC, AL |
| [email protected] · +1 713.918.9951 |
| TREC Information About Brokerage Services · TREC Consumer Protection Notice |
Rough Hollow vs. Neighbors: Price and Speed Compared
By George Arnold Alexander III, MPA · Associate Broker · 2026-11-08
Deal of the Week

Deals of the Week by price quartile. The quartiles come from the last 12 months of closed sales here. Each pick has the top ALEX deal score in its price range.
Lower quartile: under $715,000
204 Maxwell WAY, Austin TX 78738 · MLS #8519693
Listed at $625,000, 4 bed, 3 bath, 2,143 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1190440946/204-Maxwell-WAY-Austin-TX
Lower-middle quartile: $715,000 to $878,000
214 Tavish TRL, Austin TX 78738 · MLS #8868084
Listed at $840,000, 4 bed, 3.5 bath, 3,311 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; 8% under the local price per sq ft; price reduced 2% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1190112706/214-Tavish-TRL-Austin-TX
Upper-middle quartile: $878,000 to $1,299,000
105 Aruba CT, Lakeway TX 78734 · MLS #5544221
Listed at $1,149,000, 4 bed, 3.5 bath, 4,082 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; price reduced 8% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1182803534/105-Aruba-CT-Lakeway-TX
Upper quartile: $1,299,000 and up
320 Bisset CT, Lakeway TX 78738 · MLS #6292576
Listed at $1,575,000, 5 bed, 5.5 bath, 4,383 sq ft. Listed 0% below the ALEX valuation; price reduced 7% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1189468468/320-Bisset-CT-Lakeway-TX
Key figures · Rough Hollow · rolling 6 months ending Oct 31, 2026
- 44 homes sold in Rough Hollow in the 6 months ending Oct 31, 2026 (up 22.2% on a year earlier).
- Median sale price: $1,004,000 (up 1.7% on a year earlier).
- Median price per square foot: $303.
- Median days on market: 46.
- Median sale price as a share of the original list price: 94.2%.
- 29 homes for sale now, about 4.0 months of supply at the pace of the last six months.
Source: Unlock MLS, rolling 6 months ending Oct 31, 2026. Homes only (single-family, condo, townhome). Information deemed reliable but not guaranteed.
How does a luxury lake community compare to its broader region? In Rough Hollow, the median closed price reached $1,004,000 across 44 sales over the last six months. This figure is significantly higher than the regional benchmark of $400,000 and the Travis County average of $483,495 for the same period.
ALEX Intelligence analyzed the speed of these transactions to determine market heat. Homes in Rough Hollow sold in a median of 46 days, which is notably faster than the 58 days seen across the broader region and the 48 days typical for Travis County. The price per square foot also reflects this premium status at $303, compared to $205 regionally and $252 county-wide.
The data reveals a distinct gap between Rough Hollow and its neighbors regarding list-to-sale ratios. Sellers in this community achieved 94.2% of their original list price on average, outperforming the regional ratio of 93.8%. Furthermore, only 79% of sales fell below the original list price, whereas nearly 90% of transactions in the broader region and county did so.
While the median home size in Rough Hollow is larger at 3,604 square feet compared to the regional average of 2,013 square feet, the primary differentiator remains the price point and velocity. The market here moves with more confidence than the surrounding areas, as evidenced by the higher close-to-list ratios and shorter time on market. This comparison highlights how specific community dynamics can drive performance well above regional averages.
Want to see this home? Call or text George at 713.918.9951 for a private showing.
Data from Unlock MLS. Information deemed reliable but not guaranteed. Model outputs are ALEX Intelligence estimates, not appraisals.
Read more Central Texas market data on the ALEX blog: https://alex-companies.com/blog
Source data: Unlock MLS closed sales, rolling 6 months ending Oct 31, 2026, n=44
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov










