| George Arnold Alexander III, MPA |
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Rough Hollow: How List Prices Compare to Final Sales
By George Arnold Alexander III, MPA · Associate Broker · 2026-11-03
Deal of the Week

Deals of the Week by price quartile. The quartiles come from the last 12 months of closed sales here. Each pick has the top ALEX deal score in its price range.
Lower quartile: under $715,000
204 Maxwell WAY, Austin TX 78738 · MLS #8519693
Listed at $625,000, 4 bed, 3 bath, 2,143 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1190440946/204-Maxwell-WAY-Austin-TX
Lower-middle quartile: $715,000 to $878,000
214 Tavish TRL, Austin TX 78738 · MLS #8868084
Listed at $840,000, 4 bed, 3.5 bath, 3,311 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; 8% under the local price per sq ft; price reduced 2% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1190112706/214-Tavish-TRL-Austin-TX
Upper-middle quartile: $878,000 to $1,299,000
105 Aruba CT, Lakeway TX 78734 · MLS #5544221
Listed at $1,149,000, 4 bed, 3.5 bath, 4,082 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; price reduced 8% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1182803534/105-Aruba-CT-Lakeway-TX
Upper quartile: $1,299,000 and up
320 Bisset CT, Lakeway TX 78738 · MLS #6292576
Listed at $1,575,000, 5 bed, 5.5 bath, 4,383 sq ft. Listed 0% below the ALEX valuation; price reduced 7% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1189468468/320-Bisset-CT-Lakeway-TX
Key figures · Rough Hollow · rolling 6 months ending Oct 31, 2026
- 44 homes sold in Rough Hollow in the 6 months ending Oct 31, 2026 (up 22.2% on a year earlier).
- Median sale price: $1,004,000 (up 1.7% on a year earlier).
- Median price per square foot: $303.
- Median days on market: 46.
- Median sale price as a share of the original list price: 94.2%.
- 27 homes for sale now, about 3.7 months of supply at the pace of the last six months.
Source: Unlock MLS, rolling 6 months ending Oct 31, 2026. Homes only (single-family, condo, townhome). Information deemed reliable but not guaranteed.
In Rough Hollow, homes are closing at 94.2% of their original list price on average, a figure derived from 44 closed sales over the last six months. This metric, known as the close-to-original list ratio, measures how closely the final sale price aligns with the initial asking price. A ratio below 100% indicates that buyers and sellers typically negotiate down from the list price before closing.
ALEX Intelligence analyzed the pricing dynamics across this high-end community to determine where value is being realized. The median close-to-original list ratio of 94.2% represents a slight improvement compared to the prior six-month period, which stood at 93.8%. Over the same window last year, the ratio was lower at 90.6%, suggesting that pricing strategies have become more accurate or that negotiation leverage has shifted slightly toward sellers in recent months.
Currently, 86.4% of homes sold for less than their original list price. This means that while most properties do not sell at full asking price, the gap between the list and sale price is narrowing compared to a year ago when 91.7% of sales were below list. The median close-to-original list ratio is calculated by dividing the final sale price by the original list price for each transaction and averaging the results.
The data reflects a market where initial pricing plays a critical role in achieving a successful sale. With a median sale price of $1,004,000 across 44 transactions, sellers who price accurately relative to market demand are seeing their homes close at higher percentages of the list price. This trend indicates a stabilization in negotiation patterns within the Rough Hollow community over the trailing six-month period.
Want a closer look? Reply or call George at 713.918.9951 and we'll set up a showing.
Data from Unlock MLS. Information deemed reliable but not guaranteed. Model outputs are ALEX Intelligence estimates, not appraisals.
Read more Central Texas market data on the ALEX blog: https://alex-companies.com/blog
Source data: Unlock MLS closed sales, rolling 6 months ending Oct 31, 2026, n=44
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov










