| George Arnold Alexander III, MPA |
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Rough Hollow Median Price Rises 15.9% in Six Months
By George Arnold Alexander III, MPA · Associate Broker · 2026-11-02
Deal of the Week

Deals of the Week by price quartile. The quartiles come from the last 12 months of closed sales here. Each pick has the top ALEX deal score in its price range.
Lower quartile: under $715,000
204 Maxwell WAY, Austin TX 78738 · MLS #8519693
Listed at $625,000, 4 bed, 3 bath, 2,143 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1190440946/204-Maxwell-WAY-Austin-TX
Lower-middle quartile: $715,000 to $878,000
214 Tavish TRL, Austin TX 78738 · MLS #8868084
Listed at $840,000, 4 bed, 3.5 bath, 3,311 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; 8% under the local price per sq ft; price reduced 2% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1190112706/214-Tavish-TRL-Austin-TX
Upper-middle quartile: $878,000 to $1,299,000
105 Aruba CT, Lakeway TX 78734 · MLS #5544221
Listed at $1,149,000, 4 bed, 3.5 bath, 4,082 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; price reduced 8% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1182803534/105-Aruba-CT-Lakeway-TX
Upper quartile: $1,299,000 and up
320 Bisset CT, Lakeway TX 78738 · MLS #6292576
Listed at $1,575,000, 5 bed, 5.5 bath, 4,383 sq ft. Listed 0% below the ALEX valuation; price reduced 7% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1189468468/320-Bisset-CT-Lakeway-TX
Key figures · Rough Hollow · rolling 6 months ending Oct 31, 2026
- 44 homes sold in Rough Hollow in the 6 months ending Oct 31, 2026 (up 22.2% on a year earlier).
- Median sale price: $1,004,000 (up 1.7% on a year earlier).
- Median price per square foot: $303.
- Median days on market: 46.
- Median sale price as a share of the original list price: 94.2%.
- 27 homes for sale now, about 3.7 months of supply at the pace of the last six months.
Source: Unlock MLS, rolling 6 months ending Oct 31, 2026. Homes only (single-family, condo, townhome). Information deemed reliable but not guaranteed.
Rough Hollow median home prices rose to $1,004,000 in the rolling six months ending October 31, 2026, a 15.9% increase from the prior six-month period across 44 closed sales. This marks a significant shift for the community, where homes are now selling faster and at higher price points per square foot compared to earlier this year.
ALEX Intelligence analyzed the market dynamics using a rolling six-month window to smooth out seasonal volatility. The median price per square foot climbed to $303, up 11.4% from the previous period, indicating strong demand for the community's larger living spaces, which averaged 3,604 square feet. Sellers are also seeing better results on their list prices; the median close-to-original list ratio improved to 94.2%, with only 86.4% of homes selling below their original asking price.
Market speed has accelerated notably as well. The median days on market dropped to 46 days, a 9.8% improvement over the prior six months and a 50% reduction compared to the same period last year. This suggests that inventory is moving more efficiently, with buyers acting quickly on available properties.
The current mortgage rate of 7.24%, sourced from Freddie Mac for the week of October 29, 2026, continues to influence buyer behavior. While financing costs remain elevated, the robust sales activity and price appreciation demonstrate sustained interest in Rough Hollow's luxury inventory. The community remains a distinct market segment within Travis County, outperforming regional averages in both price growth and velocity.
Want to see this home? Call or text George at 713.918.9951 for a private showing.
Data from Unlock MLS. Information deemed reliable but not guaranteed. Model outputs are ALEX Intelligence estimates, not appraisals.
Read more Central Texas market data on the ALEX blog: https://alex-companies.com/blog
Source data: Unlock MLS, rolling 6 months ending Oct 31, 2026, n=44
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov










