| George Arnold Alexander III, MPA |
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Rough Hollow: Is It a Buyer's or Seller's Market?
By George Arnold Alexander III, MPA · Associate Broker · 2026-10-29
Deal of the Week

Deals of the Week by price quartile. The quartiles come from the last 12 months of closed sales here. Each pick has the top ALEX deal score in its price range.
Lower quartile: under $716,000
104 Maxwell WAY # 32, Lakeway TX 78738 · MLS #4039441
Listed at $659,000, 4 bed, 3 bath, 2,146 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1189809939/104-Maxwell-WAY-32-Lakeway-TX
Lower-middle quartile: $716,000 to $888,000
512 Summer Wilson CV, Austin TX 78738 · MLS #5177878
Listed at $850,000, 4 bed, 4 bath, 3,329 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; 7% under the local price per sq ft; price reduced 8% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1182744581/512-Summer-Wilson-CV-Austin-TX
Upper-middle quartile: $888,000 to $1,300,000
321 Bisset CT, Austin TX 78738 · MLS #6097135
Listed at $1,240,000, 4 bed, 3.5 bath, 2,875 sq ft. Listed 5% below the ALEX valuation; price reduced 14% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1187645825/321-Bisset-CT-Austin-TX
Upper quartile: $1,300,000 and up
108 Aruba CT, Austin TX 78734 · MLS #2138637
Listed at $1,500,000, 5 bed, 4.5 bath, 4,239 sq ft. Listed 0% below the ALEX valuation; price reduced 9% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1182520899/108-Aruba-CT-Austin-TX
Key figures · Rough Hollow · rolling 6 months ending Sep 30, 2026
- 47 homes sold in Rough Hollow in the 6 months ending Sep 30, 2026 (up 23.7% on a year earlier).
- Median sale price: $990,000 (up 0.3% on a year earlier).
- Median price per square foot: $302.
- Median days on market: 44.
- Median sale price as a share of the original list price: 95.0%.
- 28 homes for sale now, about 3.5 months of supply at the pace of the last six months.
Source: Unlock MLS, rolling 6 months ending Sep 30, 2026. Homes only (single-family, condo, townhome). Information deemed reliable but not guaranteed.
Is a market with 3.5 months of inventory a buyer's or seller's market? In Rough Hollow, the answer lies in the balance between supply and demand over the last six months. With 47 closed sales and 28 active listings today, the area sits at 3.5 months of inventory. This figure is calculated by dividing the current active inventory by the average monthly sales pace.
In real estate analysis, a market with less than 6 months of inventory typically favors sellers, while more than 6 months favors buyers. At 3.5 months, Rough Hollow remains in seller territory, though it has cooled slightly from tighter conditions seen previously. The median sale price rose to $990,000, up 21.5% from the prior six-month period and nearly flat compared to the same window last year.
Days on market have also improved significantly, dropping to a median of 44 days, down 17% from the prior period and 52% lower than a year ago. This indicates that homes are moving faster despite the slight increase in inventory. The ALEX Intelligence model classifies this as a balanced-to-seller-leaning market where well-priced properties still command strong attention.
Buyers should note that while competition exists, the 3.5-month supply offers more choice than in previous years. Sellers can expect a competitive environment, but pricing must align with current demand to avoid extended listing times. The data suggests a stable market where value is being realized without the extreme scarcity of a pure seller's market.
Want a closer look? Reply or call George at 713.918.9951 and we'll set up a showing.
Data from Unlock MLS. Information deemed reliable but not guaranteed. Model outputs are ALEX Intelligence estimates, not appraisals.
Read more Central Texas market data on the ALEX blog: https://alex-companies.com/blog
Source data: Unlock MLS, rolling 6 months ending Sep 30, 2026, n=47 closed sales
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov










