| George Arnold Alexander III, MPA |
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Rough Hollow vs. Neighbors: Price and Speed Comparison
By George Arnold Alexander III, MPA · Associate Broker · 2026-10-27
Deal of the Week

Deals of the Week by price quartile. The quartiles come from the last 12 months of closed sales here. Each pick has the top ALEX deal score in its price range.
Lower quartile: under $716,000
104 Maxwell WAY # 32, Lakeway TX 78738 · MLS #4039441
Listed at $659,000, 4 bed, 3 bath, 2,146 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1189809939/104-Maxwell-WAY-32-Lakeway-TX
Lower-middle quartile: $716,000 to $888,000
512 Summer Wilson CV, Austin TX 78738 · MLS #5177878
Listed at $850,000, 4 bed, 4 bath, 3,329 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; 7% under the local price per sq ft; price reduced 8% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1182744581/512-Summer-Wilson-CV-Austin-TX
Upper-middle quartile: $888,000 to $1,300,000
321 Bisset CT, Austin TX 78738 · MLS #6097135
Listed at $1,240,000, 4 bed, 3.5 bath, 2,875 sq ft. Listed 5% below the ALEX valuation; price reduced 14% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1187645825/321-Bisset-CT-Austin-TX
Upper quartile: $1,300,000 and up
108 Aruba CT, Austin TX 78734 · MLS #2138637
Listed at $1,500,000, 5 bed, 4.5 bath, 4,239 sq ft. Listed 0% below the ALEX valuation; price reduced 9% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1182520899/108-Aruba-CT-Austin-TX
Key figures · Rough Hollow · rolling 6 months ending Sep 30, 2026
- 47 homes sold in Rough Hollow in the 6 months ending Sep 30, 2026 (up 23.7% on a year earlier).
- Median sale price: $990,000 (up 0.3% on a year earlier).
- Median price per square foot: $302.
- Median days on market: 44.
- Median sale price as a share of the original list price: 95.0%.
- 27 homes for sale now, about 3.4 months of supply at the pace of the last six months.
Source: Unlock MLS, rolling 6 months ending Sep 30, 2026. Homes only (single-family, condo, townhome). Information deemed reliable but not guaranteed.
Rough Hollow median home prices reached $990,000 over the last six months, a 21.5% increase from the prior period and nearly double the regional median of $407,250. This price premium is accompanied by faster sales velocity; homes sold in an average of 44 days, significantly quicker than the 56-day regional average and the 52-day Travis County average.
ALEX Intelligence compared these metrics against peer markets to highlight local distinctiveness. While the broader region saw a 17% drop in median price per square foot year-over-year, Rough Hollow prices rose 4.1%. The area also commands a higher close-to-list ratio of 95%, indicating strong negotiation power for sellers compared to the regional average of 94.1%.
Inventory dynamics further distinguish this market. With 27 active listings and 48 closed sales over six months, Rough Hollow operates with 3.38 months of inventory. This supply level sits between a balanced market and a seller's market, contrasting with the broader region where inventory levels fluctuate more significantly. The median home size in Rough Hollow is also larger at 3,565 square feet, compared to 2,026 square feet regionally.
Buyers and sellers should note that while prices are elevated, the speed of transactions remains robust. The data reflects a market where premium properties move quickly, supported by a consistent demand for larger living spaces in this specific enclave.
Want a closer look? Reply or call George at 713.918.9951 and we'll set up a showing.
Data from Unlock MLS. Information deemed reliable but not guaranteed. Model outputs are ALEX Intelligence estimates, not appraisals.
Read more Central Texas market data on the ALEX blog: https://alex-companies.com/blog
Source data: Unlock MLS closed sales, rolling 6 months ending Sep 30, 2026, n=47
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov










