| George Arnold Alexander III, MPA |
| MIT, Nvidia, Google, AWS & IBM-Trained. Cross-Domain Expert. Castor Venture Club. |
| Partner, ALEX Companies |
| Associate Broker, Alexander Tiffany Southwest, LLC dba ALEX.realestate, et al. |
| Texas License #574878-B · Texas Broker License #565194-BB |
| Broker · North Carolina License #367733 |
| Independent Broker · Colorado License #II.100112456 |
| Broker · Alabama License #000178406 |
| [email protected] · +1 713.918.9951 |
| Join any of our 46 LinkedIn Groups spanning Quantum, AI and Tennessee to Texas. |
| Follow one or all of our 106 greater Austin communities, cities and counties on our Blog. |
| TREC Information About Brokerage Services · TREC Consumer Protection Notice |
Rough Hollow Market Recap: Sales Surge and Price Gains in Six Months
By George Arnold Alexander III, MPA · Associate Broker · 2026-10-26
Deal of the Week

Deals of the Week by price quartile. The quartiles come from the last 12 months of closed sales here. Each pick has the top ALEX deal score in its price range.
Lower quartile: under $716,000
104 Maxwell WAY # 32, Lakeway TX 78738 · MLS #4039441
Listed at $659,000, 4 bed, 3 bath, 2,146 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1189809939/104-Maxwell-WAY-32-Lakeway-TX
Lower-middle quartile: $716,000 to $888,000
512 Summer Wilson CV, Austin TX 78738 · MLS #5177878
Listed at $850,000, 4 bed, 4 bath, 3,329 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market; 7% under the local price per sq ft; price reduced 8% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1182744581/512-Summer-Wilson-CV-Austin-TX
Upper-middle quartile: $888,000 to $1,300,000
321 Bisset CT, Austin TX 78738 · MLS #6097135
Listed at $1,240,000, 4 bed, 3.5 bath, 2,875 sq ft. Listed 5% below the ALEX valuation; price reduced 14% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1187645825/321-Bisset-CT-Austin-TX
Upper quartile: $1,300,000 and up
108 Aruba CT, Austin TX 78734 · MLS #2138637
Listed at $1,500,000, 5 bed, 4.5 bath, 4,239 sq ft. Listed 0% below the ALEX valuation; price reduced 9% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1182520899/108-Aruba-CT-Austin-TX
Key figures · Rough Hollow · rolling 6 months ending Sep 30, 2026
- 47 homes sold in Rough Hollow in the 6 months ending Sep 30, 2026 (up 23.7% on a year earlier).
- Median sale price: $990,000 (up 0.3% on a year earlier).
- Median price per square foot: $302.
- Median days on market: 44.
- Median sale price as a share of the original list price: 95.0%.
- 27 homes for sale now, about 3.4 months of supply at the pace of the last six months.
Source: Unlock MLS, rolling 6 months ending Sep 30, 2026. Homes only (single-family, condo, townhome). Information deemed reliable but not guaranteed.
Rough Hollow saw a significant shift in market dynamics over the past six months, with median home prices climbing to $990,000. This figure represents a 21.5% increase compared to the prior six-month period and a 0.3% rise year-over-year, based on 47 closed sales. The average price per square foot also climbed 11.0% to $302, while homes spent an average of 44 days on market, down 17.0% from the previous window.
ALEX Intelligence analyzed the full dataset to summarize these trends for sellers and buyers. The number of new listings rose to 50, up from 44 in the prior period, helping to stabilize inventory levels. Despite a slight dip in sales volume compared to the same time last year, the market remains active with 27 homes currently active and a months of inventory reading of 3.38.
Price negotiations have tightened slightly, with the median close-to-original list ratio improving to 0.95 from 0.92 previously. However, 81% of homes still sold below their original list price. The market continues to favor larger properties, with the median living area growing to 3,565 square feet. These figures reflect a robust recovery in value and activity for this West Austin community over the trailing half-year.
Want to see this home? Call or text George at 713.918.9951 for a private showing.
Data from Unlock MLS. Information deemed reliable but not guaranteed. Model outputs are ALEX Intelligence estimates, not appraisals.
Read more Central Texas market data on the ALEX blog: https://alex-companies.com/blog
Source data: Unlock MLS closed sales, rolling 6 months ending Sep 30, 2026, n=47
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov










