| George Arnold Alexander III, MPA |
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La Cima: Where Prices Were Cut Most This Week
By George Arnold Alexander III, MPA · Associate Broker · 2026-10-23
Deal of the Week

Deals of the Week by price quartile. The quartiles come from the last 12 months of closed sales here. Each pick has the top ALEX deal score in its price range.
Lower quartile: under $361,000
119 Horseherb WAY, San Marcos TX 78666 · MLS #1323391
Listed at $339,990, 4 bed, 2 bath, 1,980 sq ft. Listed 4% below the ALEX valuation; 12% under the local price per sq ft; price reduced 13% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1184509147/119-Horseherb-WAY-San-Marcos-TX
Lower-middle quartile: $361,000 to $458,000
427 Fountain Grass DR, San Marcos TX 78666 · MLS #7400531
Listed at $394,990, 3 bed, 2 bath, 1,982 sq ft. Listed 0% below the ALEX valuation; price reduced 12% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1167910208/427-Fountain-Grass-DR-San-Marcos-TX
Upper-middle quartile: $458,000 to $560,000
237 Crabapple CT, San Marcos TX 78666 · MLS #2695708
Listed at $549,900, 4 bed, 3.5 bath, 3,112 sq ft. Listed 7% below the ALEX valuation; 10% under the local price per sq ft; price reduced 19% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1187075005/237-Crabapple-CT-San-Marcos-TX
Upper quartile: $560,000 and up
232 Knockout Rose DR, San Marcos TX 78666 · MLS #9352438
Listed at $649,900, 4 bed, 3.5 bath, 3,411 sq ft. Listed 2% below the ALEX valuation; 3% under the local price per sq ft; price reduced 13% from original.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1184899036/232-Knockout-Rose-DR-San-Marcos-TX
Key figures · La Cima · rolling 6 months ending Sep 30, 2026
- 43 homes sold in La Cima in the 6 months ending Sep 30, 2026 (down 34.8% on a year earlier).
- Median sale price: $482,110 (up 3.4% on a year earlier).
- Median price per square foot: $195.
- Median days on market: 71.
- Median sale price as a share of the original list price: 93.5%.
- 59 homes for sale now, about 7.9 months of supply at the pace of the last six months.
Source: Unlock MLS, rolling 6 months ending Sep 30, 2026. Homes only (single-family, condo, townhome). Information deemed reliable but not guaranteed.
In the seven days ending October 23, 2026, price adjustments became a defining feature of the La Cima market. Of the 59 homes currently for sale in this master-planned community, 11 sellers reduced their asking prices, representing 18.6% of the active inventory.
ALEX Intelligence analyzed the pricing history to determine that the median reduction was $20,000, or 3.5% of the price before the cut. The most significant adjustment saw a seller lower their price by 12% to move the property. These reductions occurred while the community maintained a median list price of $549,900 for the homes that were adjusted.
This activity reflects a dynamic where sellers are responding to current market conditions rather than waiting for offers at initial listing prices. The data covers only homes whose most recent price change in this specific week was a reduction, excluding those listed or re-listed without a cut during this period.
The frequency of these adjustments highlights the importance of pricing strategy in La Cima, where nearly one in five active listings required a price correction to align with buyer expectations in late October 2026.
Price just reduced (8 of 11 shown):
133 Horseherb WAY, San Marcos, TX · MLS #9845553
Cut Oct 19 from $405,632 to $356,990, 12.0% lower. 4 bed, 2.5 bath, 1,980 sq ft. Listed by LPT Realty, LLC.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1191049980/133-Horseherb-WAY-San-Marcos-TX
420 Bundleflower WAY, San Marcos, TX · MLS #3691721
Cut Oct 22 from $549,900 to $524,900, 4.5% lower. 4 bed, 3.5 bath, 2,797 sq ft. Listed by Perry Homes Realty, LLC.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1186073151/420-Bundleflower-WAY-San-Marcos-TX
229 Crabapple CT, San Marcos, TX · MLS #5057066
Cut Oct 22 from $599,900 to $574,900, 4.2% lower. 4 bed, 3.5 bath, 2,994 sq ft. Listed by Perry Homes Realty, LLC.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1187007435/229-Crabapple-CT-San-Marcos-TX
222 Penstemon VW, San Marcos, TX · MLS #6354593
Cut Oct 22 from $492,900 to $474,900, 3.7% lower. 4 bed, 3 bath, 2,513 sq ft. Listed by Perry Homes Realty, LLC.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1188319419/222-Penstemon-VW-San-Marcos-TX
228 Knockout Rose DR, San Marcos, TX · MLS #6678268
Cut Oct 22 from $699,900 to $674,900, 3.6% lower. 4 bed, 3.5 bath, 3,295 sq ft. Listed by Perry Homes Realty, LLC.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1184223652/228-Knockout-Rose-DR-San-Marcos-TX
237 Crabapple CT, San Marcos, TX · MLS #2695708
Cut Oct 22 from $569,900 to $549,900, 3.5% lower. 4 bed, 3.5 bath, 3,112 sq ft. Listed by Perry Homes Realty, LLC.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1187075005/237-Crabapple-CT-San-Marcos-TX
232 Knockout Rose DR, San Marcos, TX · MLS #9352438
Cut Oct 22 from $669,900 to $649,900, 3.0% lower. 4 bed, 3.5 bath, 3,411 sq ft. Listed by Perry Homes Realty, LLC.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1184899036/232-Knockout-Rose-DR-San-Marcos-TX
119 Horseherb WAY, San Marcos, TX · MLS #1323391
Cut Oct 19 from $348,142 to $339,990, 2.3% lower. 4 bed, 2 bath, 1,980 sq ft. Listed by LPT Realty, LLC.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1184509147/119-Horseherb-WAY-San-Marcos-TX
Want a closer look? Reply or call George at 713.918.9951 and we'll set up a showing.
Data from Unlock MLS. Information deemed reliable but not guaranteed. Model outputs are ALEX Intelligence estimates, not appraisals.
Read more Central Texas market data on the ALEX blog: https://alex-companies.com/blog
Source data: Unlock MLS listing activity, Oct 17 to Oct 23, 2026, n=59 active listings
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov










