| George Arnold Alexander III, MPA |
| Partner, ALEX Companies |
| Associate Broker, Alexander Tiffany Southwest, LLC |
| Licensed Broker in TX, CO, NC, AL |
| [email protected] · +1 713.918.9951 |
| TREC Information About Brokerage Services · TREC Consumer Protection Notice |
Holland Market Pulse: Median Price Drops 1.5% in Rolling Year
By George Arnold Alexander III, MPA · Associate Broker · 2026-11-09
Deal of the Week

Deals of the Week by price quartile. The quartiles come from the last 12 months of closed sales here. Each pick has the top ALEX deal score in its price range.
Lower quartile: under $216,000
501 Harper ST, Holland TX 76534 · MLS #3620925
Listed at $179,900, 3 bed, 2 bath, 1,240 sq ft. The top-scoring home for sale here this week on price per sq ft, price changes and time on market.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1191581591/501-Harper-ST-Holland-TX
Upper quartile: $246,000 and up
19892 Vilas RD, Holland TX 76534 · MLS #3474825
Listed at $745,000, 3 bed, 3 bath, 3,505 sq ft. Listed 3% below the ALEX valuation.
See it on alex.realestate: https://www.alex.realestate/listing-detail/1187577453/19892-Vilas-RD-Holland-TX
Key figures · Holland · rolling 12 months ending Oct 31, 2026
- 25 homes sold in Holland in the 12 months ending Oct 31, 2026 (down 28.6% on a year earlier).
- Median net sale price: $226,560 (down 1.5% on a year earlier).
- Median price per square foot: $122.
- Median days on market: 57.
- Median sale price as a share of the original list price: 88.8%.
Source: Unlock MLS, rolling 12 months ending Oct 31, 2026. Single-family homes; prices net of seller-paid concessions, the same figures as the ALEX market statistics pages. Information deemed reliable but not guaranteed.
The median home price in Holland has dipped to $226,560, a 1.5% decrease compared to the prior 12-month period and the same window last year. This figure is based on 25 closed sales of single-family homes over the rolling 12 months ending October 31, 2026. While prices softened slightly, the market showed signs of increased velocity, with the median days on market falling to 57 days, a 14.9% improvement from the previous period.
Buyers and sellers are seeing homes move faster despite lower price points. The median close-to-original list ratio rose to 0.888, up 2.4% from the prior period, indicating that negotiated prices are getting closer to original asking prices compared to earlier in the year. Additionally, the share of homes selling below their original list price dropped by 12%, suggesting a slight shift in negotiation leverage.
The median price per square foot rose 2.8% to $121.59, even as the average home size shrank slightly, with the median living area dropping 3.2% to 1,889 square feet. This data reflects a market where smaller homes are commanding higher prices per unit of space. The analysis covers the rolling 12-month window to smooth out monthly volatility inherent in low-volume markets like Holland.
ALEX Intelligence processed these figures to provide a clear view of current market conditions without projecting future trends. The data confirms that while price growth has stalled, transaction speed is improving for sellers in this specific area.
Want a closer look? Reply or call George at 713.918.9951 and we'll set up a showing.
Data from Unlock MLS. Information deemed reliable but not guaranteed. Model outputs are ALEX Intelligence estimates, not appraisals.
Read more Central Texas market data on the ALEX blog: https://alex-companies.com/blog
Source data: Unlock MLS closed sales, rolling 12 months ending Oct 31, 2026, n=25
Cover photo: Holland Avenue and Hotel Holland Alpine Texas DSC 5556 ad by Adavyd, CC BY-SA 3.0, via Wikimedia Commons; darkened, cropped and text added.
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Partner, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov










