Best In South Carolina Real Estate™: Upstate

Greenville has the highest share of homes valued at $1 million or more in the Upstate — 26.4%, according to ALEX Intelligence’s latest data. As high-income households anchor their long-term equity in the region, they’re driving demand for premium services, private education, and infrastructure — reinforcing a self-sustaining cycle of growth. Yet, the market isn’t polarizing: mid-tier homes remain in demand, and inventory is expanding. This balance is rare and sustainable. How does this shift impact your strategy in the Upstate? What does it mean for the next generation of homebuyers? Photos via Wikimedia Commons: Slide 1: Idawriter (CC BY-SA 3.0) https://commons.wikimedia.org/?curid=56318732; Slide 2: PegasusRacer28 (CC BY-SA 4.0) https://commons.wikimedia.org/?curid=74688603; Slide 3: Mike Kalasnik from Fort Mill, USA (CC BY-SA 2.0) https://commons.wikimedia.org/?curid=29500094; Slide 4: Chris Pruitt (CC BY-SA 3.0) https://commons.wikimedia.org/?curid=11184039 Share of Homes Valued $1M or More, top 10 (ALEX Intelligence — U.S. Census Bureau 2024) #1 Greenville — 26.4% #2 Five Forks — 10.1% #3 Gantt — 9.0% #4 Seneca — 5.5% #5 Wade Hampton — 3.5% #6 Spartanburg — 3.4% #7 Lyman — 3.1% #8 Parker — 2.0% #9 Powdersville — 1.8% #10 Travelers Rest — 1.5% Source: https://alex-companies.com/data/2026-11-14-upstate-sc-million-share-place-mkt View and join any or all of our communities — AI, quantum, and real estate: https://alex-companies.com/reports/linkedin-groups If there's an AI, quantum, or real estate community you'd like to see us convene, tell us — this portfolio grows by request. Real Estate Strategy & Intelligence Leader. Democratized Blue Ocean Strategist & Operator. Diane Hart Alexander, MBA, MHA Chair & CEO, ALEX Companies Designated Broker, Alexander Tiffany Southwest, LLC dba ALEX.realestate, et.al. Texas License #574877-B · Broker License #565194-BB [email protected] · +1 713.591.9902