Best In Texas Real Estate™: San Marcos-New Braunfels

Travis County, Texas, sent 441 fewer households to the San Marcos–New Braunfels MSA in 2022–23 than in the prior year, according to ALEX Intelligence’s latest migration data. This is the largest decline in origin counties and signals a shift: the region may be nearing saturation for growth from its immediate metro. While San Marcos–New Braunfels remains a top-tier market, the outflow from Travis County suggests that affordability is now a filter, not a magnet. The data is clear: the most immediate source of growth is drying up. This is not a weakness—it’s a sign of maturation. What does this mean for long-term investment? https://alex-companies.com/data/2026-10-26-san-marcos-nb-mig-trend-origin-asc Decline in Households Moving In, by Origin County, top 10 (ALEX Intelligence — U.S. Internal Revenue Service 2023) #1 Travis County, TX — -441 #2 Los Angeles County, CA — -79 #3 Guadalupe County, TX — -68 #4 Ventura County, CA — -47 #5 Cook County, IL — -40 #6 Santa Clara County, CA — -38 #7 Sacramento County, CA — -37 #8 Riverside County, CA — -35 #9 Maricopa County, AZ — -35 #10 King County, WA — -25 Photos via Wikimedia Commons: Slide 1: Larry D. Moore (CC BY 4.0) https://commons.wikimedia.org/?curid=20013581; Slide 2: Michael Barera (CC BY-SA 4.0) https://commons.wikimedia.org/?curid=60746508; Slide 3: Larry D. Moore (CC BY 4.0) https://commons.wikimedia.org/?curid=196078122; Slide 4: Larry D. Moore (CC BY 4.0) https://commons.wikimedia.org/?curid=20033305 Source: https://alex-companies.com/data/2026-10-26-san-marcos-nb-mig-trend-origin-asc View and join any or all of our communities — AI, quantum, and real estate: https://alex-companies.com/reports/linkedin-groups If there's an AI, quantum, or real estate community you'd like to see us convene, tell us — this portfolio grows by request. Real Estate Strategy & Intelligence Leader. Democratized Blue Ocean Strategist & Operator. Diane Hart Alexander, MBA, MHA Chair & CEO, ALEX Companies Designated Broker, Alexander Tiffany Southwest, LLC dba ALEX.realestate, et.al. Texas License #574877-B · Broker License #565194-BB [email protected] · +1 713.591.9902