Best In Texas Real Estate™: San Marcos-New Braunfels

Belterra’s median household income of $219,727 makes it the highest-earning city in the San Marcos-New Braunfels MSA and #1 in Texas among its peer metro cities. This finding comes from ALEX Intelligence’s exclusive 2026 ranking of the most affluent cities in the region, based on U.S. Census Bureau data. The concentration of wealth in Belterra signals a structural shift in housing demand, affordability, and long-term investment strategy. What does this mean for development in Dripping Springs, Kyle, and Canyon Lake? How do we plan for a market where income disparity is now a function of ZIP code? Median Household Income, top 6 (ALEX Intelligence — U.S. Census Bureau 2024) #1 Belterra — $219,727 #2 Buda — $123,766 #3 Bulverde — $112,188 #4 Dripping Springs — $109,364 #5 Canyon Lake — $97,301 #6 Kyle — $90,323 Photos via Wikimedia Commons: Slide 1: Larry D. Moore (CC BY 4.0) https://commons.wikimedia.org/?curid=907705; Slide 2: Larry D. Moore (CC BY 4.0) https://commons.wikimedia.org/?curid=196037688; Slide 3: Michael Barera (CC BY-SA 4.0) https://commons.wikimedia.org/?curid=60746520; Slide 4: Nicolas Henderson from Coppell, Texas (CC BY 2.0) https://commons.wikimedia.org/?curid=121472127 Source: https://alex-companies.com/data/2026-10-25-san-marcos-nb-median-income-place-mkt View and join any or all of our communities — AI, quantum, and real estate: https://alex-companies.com/reports/linkedin-groups If there's an AI, quantum, or real estate community you'd like to see us convene, tell us — this portfolio grows by request. Real Estate Strategy & Intelligence Leader. Democratized Blue Ocean Strategist & Operator. Diane Hart Alexander, MBA, MHA Chair & CEO, ALEX Companies Designated Broker, Alexander Tiffany Southwest, LLC dba ALEX.realestate, et.al. Texas License #574877-B · Broker License #565194-BB [email protected] · +1 713.591.9902