Best In Texas Real Estate™: San Marcos-New Braunfels

58.3% of ZIP codes in the San Marcos–New Braunfels MSA now have median home values above $500,000—making it the most exclusive mid-sized metro in Texas. This is not a trend; it’s a structural repositioning of the market. The data comes directly from ALEX Intelligence’s new report: https://alex-companies.com/data/2026-10-24-san-marcos-nb-threshold-home-value-500000-zcta. This shift means that affordability is no longer a regional issue but a ZIP code lottery. For residents, it means rising equity—but also rising barriers to entry. For investors, it signals a durable, self-reinforcing market. What does this mean for your strategy in Hays and Comal counties? How will this affect long-term retention and development? Let’s discuss. Share of Zip Codes With Median Home Value Above $500,000, top 10 (ALEX Intelligence — U.S. Census Bureau 2024) #1 ZIP 78619 — $810,600 #2 ZIP 78737 — $765,000 #3 ZIP 78620 — $676,500 #4 ZIP 78132 — $620,300 #5 ZIP 78266 — $586,600 #6 ZIP 78070 — $516,600 #7 ZIP 78676 — $511,600 #8 ZIP 78163 — $435,600 #9 ZIP 78610 — $408,000 #10 ZIP 78133 — $349,100 Photos via Wikimedia Commons: Slide 1: Larry D. Moore (CC BY 4.0) https://commons.wikimedia.org/?curid=28270831; Slide 2: Nicolas Henderson from Coppell, Texas (CC BY 2.0) https://commons.wikimedia.org/?curid=29652719; Slide 3: Michael Barera (CC BY-SA 4.0) https://commons.wikimedia.org/?curid=60746521; Slide 4: Nicolas Henderson from Coppell, Texas (CC BY 2.0) https://commons.wikimedia.org/?curid=121472115 Source: https://alex-companies.com/data/2026-10-24-san-marcos-nb-threshold-home-value-500000-zcta View and join any or all of our communities — AI, quantum, and real estate: https://alex-companies.com/reports/linkedin-groups If there's an AI, quantum, or real estate community you'd like to see us convene, tell us — this portfolio grows by request. Real Estate Strategy & Intelligence Leader. Democratized Blue Ocean Strategist & Operator. Diane Hart Alexander, MBA, MHA Chair & CEO, ALEX Companies Designated Broker, Alexander Tiffany Southwest, LLC dba ALEX.realestate, et.al. Texas License #574877-B · Broker License #565194-BB [email protected] · +1 713.591.9902