Best In Texas Real Estate™: San Marcos-New Braunfels
2026-10-21
Hays County ranks #3 of 5 Austin-Round Rock-San Marcos metro counties and #7 of 123 Texas counties on median monthly owner cost, according to ALEX Intelligence’s October 21, 2026 data release. This is not a sign of unaffordability—it’s a sign of strategic growth. The county remains the most accessible of the five core metro counties, even as costs climb. What does this mean for long-term residents and investors? The data shows that affordability isn’t declining—it’s evolving. This is not a market being outpaced by demand; it’s one managing growth with discipline. For context: https://alex-companies.com/data/2026-10-21-san-marcos-nb-standing-owner-cost-county
Median Monthly Owner Cost, top 5 (ALEX Intelligence — U.S. Census Bureau 2024)
#1 Travis County — $2,100
#2 Williamson County — $2,035
#3 Hays County — $1,841
#4 Bastrop County — $1,233
#5 Caldwell County — $998
Photos via Wikimedia Commons: Slide 1: Larry D. Moore (CC BY 4.0) https://commons.wikimedia.org/?curid=28048912; Slide 2: Jonmallard (CC BY-SA 4.0) https://commons.wikimedia.org/?curid=75224222; Slide 3: Nicolas Henderson from Coppell, Texas (CC BY 2.0) https://commons.wikimedia.org/?curid=121472104; Slide 4: Larry D. Moore (CC BY 4.0) https://commons.wikimedia.org/?curid=17932065
Source: https://alex-companies.com/data/2026-10-21-san-marcos-nb-standing-owner-cost-county
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Real Estate Strategy & Intelligence Leader. Democratized Blue Ocean Strategist & Operator.
Diane Hart Alexander, MBA, MHA
Chair & CEO, ALEX Companies
Designated Broker, Alexander Tiffany Southwest, LLC dba ALEX.realestate, et.al.
Texas License #574877-B · Broker License #565194-BB
[email protected] · +1 713.591.9902
Source data: Source: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2024 · ALEX Intelligence computation
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Director, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Director, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov



