Best In Texas Real Estate™: San Marcos-New Braunfels

San Marcos–New Braunfels MSA leads Texas in income gap between incoming and outgoing households — a 24.4% premium for new arrivals. This isn’t about price alone; it’s about economic upgrading. The market is not just growing — it’s evolving into a destination for higher-earning, more stable households. The source: ALEX Intelligence, October 13, 2026. https://alex-companies.com/data/2026-10-13-san-marcos-nb-mig-agi-gap What does this mean for long-term investors? For homeowners? For local business? Let’s discuss. Income Gap Between Arriving and Departing Households, top 10 (ALEX Intelligence — U.S. Internal Revenue Service 2023) #1 Santa Clara County, CA — $202,297 #2 King County, WA — $192,814 #3 Fort Bend County, TX — $173,482 #4 Los Angeles County, CA — $132,278 #5 Orange County, CA — $131,109 #6 Nueces County, TX — $121,750 #7 San Diego County, CA — $119,167 #8 Galveston County, TX — $117,944 #9 Clark County, NV — $113,013 #10 Travis County, TX — $110,074 Photos via Wikimedia Commons: Slide 1: Jonmallard (CC BY-SA 4.0) https://commons.wikimedia.org/?curid=75223898; Slide 2: Slamforeman (CC BY-SA 3.0) https://commons.wikimedia.org/?curid=155720403; Slide 3: Nicolas Henderson from Coppell, Texas (CC BY 2.0) https://commons.wikimedia.org/?curid=29652721; Slide 4: Nicolas Henderson from Coppell, Texas (CC BY 2.0) https://commons.wikimedia.org/?curid=121472121 Source: https://alex-companies.com/data/2026-10-13-san-marcos-nb-mig-agi-gap View and join any or all of our communities — AI, quantum, and real estate: https://alex-companies.com/reports/linkedin-groups If there's an AI, quantum, or real estate community you'd like to see us convene, tell us — this portfolio grows by request. Real Estate Strategy & Intelligence Leader. Democratized Blue Ocean Strategist & Operator. Diane Hart Alexander, MBA, MHA Chair & CEO, ALEX Companies Designated Broker, Alexander Tiffany Southwest, LLC dba ALEX.realestate, et.al. Texas License #574877-B · Broker License #565194-BB [email protected] · +1 713.591.9902
Source data: Source: U.S. Internal Revenue Service, Statistics of Income Migration Data, county-to-county inflows, 2022-23 · ALEX Intelligence computation
Download the PDFDownload the video
Slide 1Slide 2Slide 3Slide 4
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B  ·  George Arnold Alexander III, Director, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov