Best In Texas Real Estate™: San Marcos-New Braunfels
2026-10-13
San Marcos–New Braunfels MSA leads Texas in income gap between incoming and outgoing households — a 24.4% premium for new arrivals. This isn’t about price alone; it’s about economic upgrading. The market is not just growing — it’s evolving into a destination for higher-earning, more stable households. The source: ALEX Intelligence, October 13, 2026. https://alex-companies.com/data/2026-10-13-san-marcos-nb-mig-agi-gap
What does this mean for long-term investors? For homeowners? For local business? Let’s discuss.
Income Gap Between Arriving and Departing Households, top 10 (ALEX Intelligence — U.S. Internal Revenue Service 2023)
#1 Santa Clara County, CA — $202,297
#2 King County, WA — $192,814
#3 Fort Bend County, TX — $173,482
#4 Los Angeles County, CA — $132,278
#5 Orange County, CA — $131,109
#6 Nueces County, TX — $121,750
#7 San Diego County, CA — $119,167
#8 Galveston County, TX — $117,944
#9 Clark County, NV — $113,013
#10 Travis County, TX — $110,074
Photos via Wikimedia Commons: Slide 1: Jonmallard (CC BY-SA 4.0) https://commons.wikimedia.org/?curid=75223898; Slide 2: Slamforeman (CC BY-SA 3.0) https://commons.wikimedia.org/?curid=155720403; Slide 3: Nicolas Henderson from Coppell, Texas (CC BY 2.0) https://commons.wikimedia.org/?curid=29652721; Slide 4: Nicolas Henderson from Coppell, Texas (CC BY 2.0) https://commons.wikimedia.org/?curid=121472121
Source: https://alex-companies.com/data/2026-10-13-san-marcos-nb-mig-agi-gap
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Real Estate Strategy & Intelligence Leader. Democratized Blue Ocean Strategist & Operator.
Diane Hart Alexander, MBA, MHA
Chair & CEO, ALEX Companies
Designated Broker, Alexander Tiffany Southwest, LLC dba ALEX.realestate, et.al.
Texas License #574877-B · Broker License #565194-BB
[email protected] · +1 713.591.9902
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Director, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Director, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov



