Best In Texas Real Estate™: San Marcos-New Braunfels

🏆 #1 in San Marcos-New Braunfels MSA, #1 in Texas — ALEX Intelligence 2026 San Marcos-New Braunfels isn’t just growing — it’s leading Texas in household migration, gaining 5,473 households in 2022–23. This isn’t just a headline; it’s a structural shift in where Texans are choosing to live. The data shows that families are moving in from Travis, Bexar, and Harris counties — high-cost, high-density areas — not fleeing Texas, but relocating strategically to a more sustainable, family-friendly MSA. This is the real story behind the headlines: migration is not a side effect, but the foundation. It’s driving demand for housing, infrastructure, and services — and also creating pressure on water and affordability. Photos via Wikimedia Commons: Slide 1: Larry D. Moore (CC BY 4.0) https://commons.wikimedia.org/?curid=20852419; Slide 2: Jim Evans (CC BY-SA 4.0) https://commons.wikimedia.org/?curid=85317340; Slide 3: Griffinofwales (CC BY-SA 3.0) https://commons.wikimedia.org/?curid=15978188; Slide 4: Jonmallard (CC BY-SA 4.0) https://commons.wikimedia.org/?curid=75223909 Intelligence | https://alex-companies.com/data/2026-10-11-san-marcos-nb-mig-net-total What does this mean for long-term planning? How do we scale sustainably while staying attractive? Let’s discuss. Best Places to Live in San Marcos-New Braunfels MSA (2026) (ALEX Intelligence — 2026) #1 San Marcos-New Braunfels — Hays and Comal counties <- this market Best Places to Live in Texas (2026) (ALEX Intelligence — 2026) #1 San Marcos-New Braunfels — Hays and Comal counties <- this market Source: https://alex-companies.com/data/2026-10-11-san-marcos-nb-mig-net-total View and join any or all of our communities — AI, quantum, and real estate: https://alex-companies.com/reports/linkedin-groups If there's an AI, quantum, or real estate community you'd like to see us convene, tell us — this portfolio grows by request. Real Estate Strategy & Intelligence Leader. Democratized Blue Ocean Strategist & Operator. Diane Hart Alexander, MBA, MHA Chair & CEO, ALEX Companies Designated Broker, Alexander Tiffany Southwest, LLC dba ALEX.realestate, et.al. Texas License #574877-B · Broker License #565194-BB [email protected] · +1 713.591.9902