Best In Texas Real Estate™: San Marcos-New Braunfels

🏆 #1 of 6 in San Marcos-New Braunfels MSA, #1 of 10 in Texas — ALEX Intelligence, 2026. What does a 32.5% five-vintage rise in in-migration mean for San Marcos-New Braunfels? It’s not a fluke—it’s a structural shift. This is the first time we’ve seen such sustained, multi-county migration to a single MSA in Texas, with households from Travis and Bexar counties choosing Hays and Comal counties over Austin or San Antonio. This is not a housing bubble—it’s a migration pivot. The data shows that affordability is not a barrier but a strategic magnet. Top In-Migration Destinations in the San Marcos-New Braunfels MSA (2017-18 to 2022-23) (ALEX Intelligence — 2026) #1 San Marcos-New Braunfels MSA <- this market #2 Round Rock #3 Cedar Park #4 Leander #5 Hutto #6 Taylor Top In-Migration Destinations Among Texas Counties (2017-18 to 2022-23) (ALEX Intelligence — 2026) #1 San Marcos-New Braunfels MSA <- this market #2 Austin #3 Dallas #4 Houston #5 San Antonio #6 Fort Worth #7 Corpus Christi #8 Lubbock #9 El Paso #10 Amarillo Source: https://alex-companies.com/data/2026-10-09-san-marcos-nb-mig-trend-in-long View and join any or all of our communities — AI, quantum, and real estate: https://alex-companies.com/reports/linkedin-groups If there's an AI, quantum, or real estate community you'd like to see us convene, tell us — this portfolio grows by request. Real Estate Strategy & Intelligence Leader. Democratized Blue Ocean Strategist & Operator. Diane Hart Alexander, MBA, MHA Chair & CEO, ALEX Companies Designated Broker, Alexander Tiffany Southwest, LLC dba ALEX.realestate, et.al. Texas License #574877-B · Broker License #565194-BB [email protected] · +1 713.591.9902