Best In Texas Real Estate™: San Marcos-New Braunfels
2026-09-23
🏆 Ranked #1 in Texas: Net Household Inflows from a Single County — ALEX Intelligence, 2026.
San Marcos-New Braunfels MSA gained 2,617 more households from Travis County, Texas, than it lost in 2022–23 — the highest net inflow from any single county in the state. This isn’t just migration — it’s a structural shift in Texas’s urban core. Austin-area residents are choosing Hays and Comal counties for affordability, space, and quality of life. But this growth comes with hidden costs: infrastructure strain, rising demand on schools and utilities, and long-term affordability risks if planning doesn’t keep pace.
This data comes directly from the ALEX Intelligence report: https://alex-companies.com/data/2026-09-23-san-marcos-nb-mig-net-partner
What does this mean for real estate strategy in the region? How can we scale infrastructure without sacrificing the very qualities that attract people?
Net Household Inflows by County of Origin (ALEX Intelligence — 2026)
#1 San Marcos-New Braunfels MSA — Hays and Comal counties <- this market
#2 Austin MSA — Travis County
#3 Dallas-Fort Worth MSA — Dallas County
#4 San Antonio MSA — Bexar County
#5 Houston MSA — Harris County
#6 Killeen-Temple MSA — Bell County
#7 Wichita Falls MSA — Wichita County
#8 Lubbock MSA — Lubbock County
#9 Corpus Christi MSA — Nueces County
#10 El Paso MSA — El Paso County
Source: https://alex-companies.com/data/2026-09-23-san-marcos-nb-mig-net-partner
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Real Estate Strategy & Intelligence Leader. Democratized Blue Ocean Strategist & Operator.
Diane Hart Alexander, MBA, MHA
Chair & CEO, ALEX Companies
Designated Broker, Alexander Tiffany Southwest, LLC dba ALEX.realestate, et.al.
Texas License #574877-B · Broker License #565194-BB
[email protected] · +1 713.591.9902
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Director, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Director, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov



