Best In Texas Real Estate™: San Marcos-New Braunfels
2026-09-21
🏆 Ranked #1 in Texas for Migration Concentration — ALEX Intelligence, 2026.
97.9% of new households in the San Marcos-New Braunfels MSA arrive from just three states: Texas, California, and Arizona. This is not just a demographic trend — it’s a strategic advantage rooted in cultural continuity and economic alignment. But it also poses a hidden risk: over-reliance on three states means vulnerability to regional shocks.
What happens if California’s housing crisis deepens? Or Arizona’s economy slows? The MSA’s growth engine is highly concentrated — a double-edged sword.
Top Migration Concentration by State of Origin (ALEX Intelligence — 2026)
#1 San Marcos-New Braunfels MSA — Hays and Comal counties <- this market
#2 Austin MSA
#3 Dallas-Fort Worth MSA
#4 San Antonio MSA
#5 Corpus Christi MSA
#6 El Paso MSA
#7 Lubbock MSA
#8 Midland-Odessa MSA
#9 Beaumont-Port Arthur MSA
#10 Houston MSA
Source: https://alex-companies.com/data/2026-09-21-san-marcos-nb-mig-state-top3
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Real Estate Strategy & Intelligence Leader. Democratized Blue Ocean Strategist & Operator.
Diane Hart Alexander, MBA, MHA
Chair & CEO, ALEX Companies
Designated Broker, Alexander Tiffany Southwest, LLC dba ALEX.realestate, et.al.
Texas License #574877-B · Broker License #565194-BB
[email protected] · +1 713.591.9902
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Director, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Director, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov



