Best In South Carolina Real Estate™: Grand Strand
2026-10-19
Murrells Inlet leads South Carolina in gross rent disparity — its 1.4x top-to-median rent gap is the highest in the state, according to ALEX Intelligence’s latest data. This isn't just about pricing; it reveals a deepening divide between elite coastal enclaves and the broader rental market. The Grand Strand’s resilience may depend on this very imbalance — luxury demand stabilizes values, even as affordability pressures grow elsewhere. How does this split affect long-term investment strategy in the region?
Photos via Wikimedia Commons: Slide 1: MacKenzi Martin mackenzimartin (CC0) https://commons.wikimedia.org/?curid=61841127; Slide 2: JefferyGoldman (CC BY-SA 4.0) https://commons.wikimedia.org/?curid=51516869; Slide 3: Thomson M (CC BY 3.0) https://commons.wikimedia.org/?curid=59083479; Slide 4: Farragutful (CC BY-SA 4.0) https://commons.wikimedia.org/?curid=44451435
Intelligence — https://alex-companies.com/data/2026-10-19-grand-strand-spread-gross-rent-place
Top-to-Median Gross Rent Gap, top 10 (ALEX Intelligence — U.S. Census Bureau 2024)
#1 Murrells Inlet — $1,751
#2 Litchfield Beach — $1,704
#3 Carolina Forest — $1,668
#4 Little River — $1,528
#5 Garden City — $1,472
#6 North Myrtle Beach — $1,263
#7 Myrtle Beach — $1,261
#8 Socastee — $1,246
#9 Red Hill — $1,179
#10 Conway — $866
Source: https://alex-companies.com/data/2026-10-19-grand-strand-spread-gross-rent-place
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Real Estate Strategy & Intelligence Leader. Democratized Blue Ocean Strategist & Operator.
Diane Hart Alexander, MBA, MHA
Chair & CEO, ALEX Companies
Designated Broker, Alexander Tiffany Southwest, LLC dba ALEX.realestate, et.al.
Texas License #574877-B · Broker License #565194-BB
[email protected] · +1 713.591.9902
Source data: Source: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2024 · ALEX Intelligence computation
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Director, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Director, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov



