Best In South Carolina Real Estate™: Grand Strand
2026-10-10
🏆 #1 of 6 Grand Strand cities, #1 of 10 South Carolina cities — ALEX Intelligence 2026 Rent Burden Report
Murrells Inlet has the highest rent burden in South Carolina: 77.7% of renters spend over 30% of income on rent—more than any other city in the state. This is not a housing shortage; it’s a structural imbalance between tourism-driven demand and permanent housing supply.
The data reveals a deeper truth: the Grand Strand’s economic model is built on seasonality, but that same model is pricing out the people who live here year-round. As rental costs rise, long-term residents face displacement, and the local economy becomes increasingly dependent on transient income.
That’s a different market with different dynamics. This is about Murrells Inlet, Horry County, and the future of South Carolina’s most visited region.
Rent Burden: Cities in the Grand Strand Metro (2024) (ALEX Intelligence — 2026)
#1 Murrells Inlet <- this market
#2 Georgetown
#3 North Myrtle Beach
#4 Myrtle Beach
#5 Little River
Rent Burden: Cities in South Carolina (2024) (ALEX Intelligence — 2026)
#1 Murrells Inlet <- this market
#2 Georgetown
#3 North Myrtle Beach
#4 Myrtle Beach
#5 Little River
Source: https://alex-companies.com/data/2026-10-10-grand-strand-rent-burden-place-mkt
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Real Estate Strategy & Intelligence Leader. Democratized Blue Ocean Strategist & Operator.
Diane Hart Alexander, MBA, MHA
Chair & CEO, ALEX Companies
Designated Broker, Alexander Tiffany Southwest, LLC dba ALEX.realestate, et.al.
Texas License #574877-B · Broker License #565194-BB
[email protected] · +1 713.591.9902
Source data: Source: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2024 · ALEX Intelligence computation
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Director, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Director, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov


