Best In South Carolina Real Estate™: Grand Strand
2026-09-25
🏆 Litchfield Beach has the highest share of $1M+ homes in South Carolina — 18.4% — according to ALEX Intelligence’s 2026 data report. This is not a seasonal trend, but a structural shift: Litchfield Beach has become the Grand Strand’s permanent elite enclave. How does this affect investment in neighboring towns like Myrtle Beach or Little River? What happens when exclusivity becomes the primary driver of value? The data reveals a market bifurcated by wealth concentration, where stability is no longer tied to tourism but to permanent residency. This is not speculation — it’s ranked data.
Cities with the Deepest Million-Dollar Housing Stock (ALEX Intelligence — 2026)
#1 Litchfield Beach — Georgetown County, SC <- this market
#2 Myrtle Beach — Horry County, SC
#3 North Myrtle Beach — Horry County, SC
#4 Georgetown — Georgetown County, SC
#5 Murrells Inlet — Horry County, SC
#6 Carolina Forest — Horry County, SC
#7 Garden City — Horry County, SC
#8 Socastee — Horry County, SC
#9 Little River — Horry County, SC
#10 Red Hill — Horry County, SC
Source: https://alex-companies.com/data/2026-09-25-grand-strand-million-share-place-mkt
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Real Estate Strategy & Intelligence Leader. Democratized Blue Ocean Strategist & Operator.
Diane Hart Alexander, MBA, MHA
Chair & CEO, ALEX Companies
Designated Broker, Alexander Tiffany Southwest, LLC dba ALEX.realestate, et.al.
Texas License #574877-B · Broker License #565194-BB
[email protected] · +1 713.591.9902
Source data: Source: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2024 · ALEX Intelligence computation
Licensed by the Texas Real Estate Commission. Broker: Alexander Tiffany Southwest, LLC · License #565194-BB.
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Director, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov
Diane Hart Alexander, Chair & CEO, ALEX Companies · Designated Broker · #574877-B · George Arnold Alexander III, Director, ALEX Companies · Associate Broker · #574878-B
Texas Real Estate Commission Information About Brokerage Services · TREC Consumer Protection Notice · trec.texas.gov


